Web Beacons and other tools

How do Web Beacons work?

For an example of how web beacons work please click the link and you will see a demonstration of how an online advertiser may use them to understand the effectiveness of an online advertising campaign.

To watch our demonstration your Internet browser needs to have a special plugin installed. You can download these for free from http://www.macromedia.com/shockwave/download/download.cgi?P1_Prod_Version=ShockwaveFlash

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