Incogni vs. Optery 2025: Simplified vs. Detailed Data Protection

In an era where personal data is readily accessible online, selecting the right data removal service is crucial for safeguarding your privacy. Both Incogni and Optery can remove your personal information from data broker sites, but they differ in pricing, features, and overall approach. 

Overall, our top pick is Incogni based on its value, automated and custom removal coverage, and transparency.

In our comparison of Incogni and Optery, we aim to help you decide which top-notch data removal service is right for you.

Incogni vs. Optery review at a glance

• Incogni: Best data broker coverage
• Optery: Best for value

Incogni vs. Optery compared

	Our Pick
Star rating	4.9 AllAboutCookies writers and editors score products based on a number of objective features as well as our expert editorial assessment. Our partners do not influence how we rate products.	4.9 AllAboutCookies writers and editors score products based on a number of objective features as well as our expert editorial assessment. Our partners do not influence how we rate products.
Price	$7.99–$31.98/mo	$3.25–$24.99/mo
# of site removals	420+	Up to 640+ (with Expanded Reach activated)
Privacy reports	Yes — Monthly	Yes — Monthly (for paid plans)
Family plan
Recurring removals
Custom removal requests
Encryption	AES-256 GCM	AES-256 (at rest), TLS (in transit)
Extras	Can be bundled with Surfshark One+ plan: VPN, antivirus, and more	Automatic opt-out, custom removals
Learn more	Get Incogni Read Incogni Review	Get Optery Read Optery Review

Incogni pros and cons

Incogni offers a straightforward, automated process, making it an ideal solution for those seeking a low-maintenance option.

Optery pros and cons

Optery provides detailed reports and the option to manually handle data removal, which appeals to users who prefer more control and transparency in the process.

Which data removal service is the better value?

		Our Pick
Paid monthly	$15.98/mo	$3.25–$24.99/mo
Paid annually	$7.99/mo (billed annually)	$39.00-$249.00/annually
Paid every 2 years	N/A	N/A
Max # of people covered	5	1
Money-back guarantee	Yes — 30 days	Yes — 30 days
Best value plan	Standard for $7.99/mo (billed annually)	Core for $95.88/yr
Learn more	Get Incogni Read Incogni Review	Get Optery Read Optery Review

Incogni plans

Incogni now offers two different tiers, Standard and Unlimited. You can cover one individual or up to four family members with both plans. Incogni does not offer a free trial but provides a 30-day money-back guarantee, allowing users to try the service risk-free.

• Standard: Includes automated data removal from 420+ data brokers, marketing list removal, and tracking of removal requests. You can pay for these plans monthly or annually. 
• Unlimited: Everything in the Standard plan plus unlimited custom removals (on 1,000+ sites). However, you can only pay for this plan annually. 

Optery plans

Optery offers a range of plans, including a free basic option and three paid plans, each with progressively higher levels of coverage. The free plan allows users to view the location of their data but requires manual removal. Paid plans offer automated removal and comprehensive reports.

With Optery, there are no family plans. Your family members must create their own accounts, but you can link individual accounts together for a discount.

• Free Basic: Identifies personal information on data broker sites and provides opt-out guides. There is no automated removal, and only Exposure Reports are provided every 90 days (compared to 30 for paid plans).
• Core: Automated removal from 110+ data brokers and monthly exposure reports. A limited number of data brokers compared to higher plans.
• Extended: Automated removal from 275+ data brokers, along with monthly exposure and removal reports. Higher cost compared to similar services.
• Ultimate: Automated removal from 385+ data brokers, detailed monthly reports, and custom removal requests. The most expensive option — might be overkill for users with fewer privacy concerns. You can get up to 640+ removals with Expanded Reach activated. 

Optery also includes a 30-day money-back guarantee and does not require a credit card for the free plan.

Which data removal service has the better features?

	Our Pick
Free scan
Data broker opt-out
Data broker site scans
Number of data brokers covered	420+	Up to 640+ (with Expanded Reach activated)
How often is data rechecked?	Every two months for public data brokers, quarterly for private data brokers	Monthly/Quarterly
Custom removals
Marketing list removal
Email privacy	Yes, with Surfshark One+ plan
Privacy reports	Yes — Monthly	Yes — Monthly/Quarterly (for paid plans)
Real-time alerts
Social media account monitoring
Dark web monitoring
Learn more	Get Incogni Read Incogni Review	Get Optery Read Optery Review

Incogni and Optery have a lot in common, including a free scan to determine where your personal information is being exposed, monthly privacy reports, coverage of hundreds of data brokers, and custom removals.

However, Incogni has the advantage compared to most of Optery's features. Although Incogni has a small number of data brokers covered, the 420+ data brokers are covered on all plans. Optery Core covers 110+ sites (or 365+ sites with Expanded Reach enabled).

Both services include custom removal requests, so you can remove your personal information from sites beyond what's covered with each service. These custom removal requests add 580 sites to Optery's coverage and 1,000+ sites to Incogni's coverage. 

Optery does conduct removals more frequently than Incogni. Optery's conducts monthly automated scans and removals with paid plans. Incogni sends recurring removal requests every 60 days to public data brokers and every 90 days to private data brokers.   

Which data removal service is more secure?

When choosing a data removal service, security is a paramount concern. These services handle sensitive personal information, and it's crucial to ensure that this data is protected through robust security measures. Key features to look for include encryption methods and two-factor authentication (2FA).

Two-factor authentication typically involves a second step beyond just a password, such as a code sent to your phone. Multi-factor authentication may involve additional steps like biometric verification. 

Reasonable data collection is expected for account administration, payment processing, and monitoring service performance. However, excessive data collection and sharing with third parties should be minimized to protect user data privacy.

Incogni vs. Optery data security

	Our Pick
Encryption	AES-256-GCM	AES-256 (at rest), TLS (in transit)
Two-factor authentication
Collects data	Minimal	Minimal
Shares data with third parties	Minimal	Minimal
Learn more	Get Incogni Read Incogni Review	Get Optery Read Optery Review

Optery utilizes strong AES-256 encryption for data at rest, which is the industry standard for securing stored data. Additionally, TLS encryption is employed for data in transit, providing an extra layer of security during data transfer. 

Optery outshines Incogni with its implementation of both two-factor and multi-factor authentication, enhancing account security greatly. 

Both services collect minimal data necessary for operations and share minimal information with third parties, primarily for service functionality and legal compliance. However, Incogni had these claims verified by Deloitte. 

In August 2025, Incogni released an assurance report from Deloitte to verify its marketing claims and data security practices. Deloitte validated that Incogni has no affiliation with data brokers and doesn't sell customers' personal data. 

Which data removal service has the better user experience?

		Our Pick
Windows app
macOS app
Android app
iOS app
24/7 customer support
Customer support options	Live chat, email, online guides	Live chat, email, online guides
Learn more	Get Incogni Read Incogni Review	Get Optery Read Optery Review

Optery offers broader support than Incogni, offering applications for Android and iOS. Incogni has newly launched an Android app, but there's no iOS app available just yet.

Incogni provides 24/7 customer support and a broader range of support options. Optery only provides live chat, email, and online guides, which are great but not as expansive as what Incogni offers.

While using the interfaces, both Incogni and Optery were intuitive and easy to navigate. However, Optery’s dashboard stands out with its detailed reports and clear visualization of the removal process. Incogni’s interface, though straightforward, lacks the detailed reporting features that Optery offers. 

FAQs

Incogni vs. Optery: Which is better?

Incogni and Optery both offer robust data removal services, each with its own set of benefits and drawbacks. Overall, Incogni is the better choice if you prefer an expansive, automated service with unlimited custom removals. It offers a simple, automated process, making it a great choice if you're seeking a hands-off approach to data removal. 

Plus, Incogni provides 420+ automatic removals from data brokers (not just people search sites) and offers affordable pricing, especially with its annual plan. 

Incogni vs. Optery alternatives

If Incogni and Optery don’t meet your needs, consider these alternative options for data removal. Here's a snapshot of how Incogni compares to other top data removal services we've tested: