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Best for Basic Protection
Best for Extensive Identity Monitoring
OmniWatch is a good option for budget-conscious individuals seeking basic identity theft protection. It offers credit and dark web monitoring, along with extensive insurance coverage for identity theft, scams, and ransomware. Plus, OmniWatch offers higher base coverage of up to $2 million in identity theft insurance and doesn't hike the subscription rate after the first year.
However, LifeLock offers more monitoring tools, boasts a higher maximum identity theft insurance coverage, and is a top-rated solution. It's the best choice for extensive monitoring and protection from identity theft.
Continue reading for a comprehensive comparison of OmniWatch vs. LifeLock and discover which one is the best fit for you.
Value
Features
Security
Compatibility and customer support
Top alternatives
Which is better?
FAQs
OmniWatch vs. LifeLock review at a glance
- OmniWatch: Best for basic identity theft protection
- LifeLock: Best for extensive identity monitoring
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Our Pick |
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| Star rating | ||
| Lowest starting price | From $7.99/mo | From $10.42/mo |
| Types of identity monitoring | Dark web, credit, home title, and payday loans | Social security, credit, phone takeover, criminal records, buy now pay later, 401K and investments, home title, social media, ID verification, USPS address change, telco and utility, financial transactions, and sex offender registry reports |
| Credit monitoring | ||
| Credit score | Yes — TransUnion | Yes — VantageScore |
| Identity theft insurance | Up to $2 million per adult | Up to $3 million per adult |
| Identity restoration services | ||
| 24/7 customer support | Yes (for identity restoration agents only) | |
| Learn more | Get OmniWatch | Get LifeLock |
OmniWatch pros and cons
OmniWatch is a relatively new identity theft protection service that offers more basic monitoring than its established competitors. However, it does offer dark web monitoring and three-bureau credit monitoring, which can help prevent identity theft and fraud. It also offers 24/7 identity restoration specialists who can help if your identity is compromised.
OmniWatch stands out from most competitors because it offers $2 million identity theft insurance, twice the industry standard of $1 million. It also uniquely provides up to $50,000 for scam and ransomware protection.
- Up to $2 million in identity theft insurance
- Up to $50,000 for scam and ransomware protection
- No price hike upon annual renewal
- Bonus features include a VPN and antivirus protection
- Lacks financial account, social media, and USPS address change monitoring
- Must opt out of third-party ads
LifeLock pros and cons
LifeLock has extensive monitoring for credit, banking, investments, identity, and social media. It also provides up to $3 million in identity theft insurance, which is the highest amount we've seen. All plans now include automatic data broker removal, which scans and removes your personal information from data broker and people-search sites. You're protected from nearly any identity theft crisis with LifeLock.
LifeLock's plans now have a straightforward pricing structure with no surprise increases after the first year. The entry-level Core plan starts at $10.42/mo, while the Total plan — which includes $3 million in coverage and $10,000 in scam reimbursement — costs $29.17/mo.
- Includes up to $3 million in identity theft insurance
- Has extensive monitoring of your finances and online identity
- Top-rated identity theft protection
- Automatic data broker removal included on all plans
- Scam reimbursement and support only available on Advanced and Total plans
- Antivirus and VPN require a separate Norton 360 bundle
Which identity theft protection is the better value?
LifeLock offers clear, consistent pricing across its three plan tiers with no price increases after the first year, making it easier to budget long-term.
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Our Pick |
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| Price range | $7.99-$29.99/mo | $10.42–$40.00/mo |
| Best value plan | Elite for $21.99/mo | Total for $29.17/mo |
| Family plan | Yes — from $29.99/mo | Yes (Advanced) — from $18.49/mo |
| Money-back guarantee | $1 for a 7-day trial | Yes — 60 days (annual); 14 days (monthly) |
| Free trial | — | Yes — 30 days |
| Learn more | Get OmniWatch | Get LifeLock |
OmniWatch plans
OmniWatch offers three plans. Standard and Elite cover one person. Elite provides the best value, offering comprehensive credit monitoring and protection against scams and ransomware. The Family plan offers the same features as the Elite plan, but it covers two people.
- Standard: Up to $2 million in identity theft insurance is included. It also offers dark web monitoring and one-bureau credit monitoring. There are also additional security tools, such as AI-powered scam detection for emails and texts, a virtual private network (VPN), and antivirus protection.
- Elite: In addition to the features offered by the Standard plan, Elite includes up to $25,000 in protection against ransomware and up to $25,000 against scams. It also monitors all three major credit bureaus, your home title, and payday loans for potential identity theft.
- Family: Family has the same features as the Elite plan. The only difference is that it's designed for two people, rather than one. The identity theft insurance is adjusted to $4 million, and the scam and ransomware protection is up to $100,000 combined.
LifeLock plans
LifeLock offers three plans for individuals: Core, Advanced, and Total. The Total plan offers the most value for individuals, providing the highest insurance coverage and most comprehensive monitoring. LifeLock's pricing is consistent with no increases after the first year.
- LifeLock Core (Individual): Provides up to $1.05 million in identity theft insurance coverage. Offers two-bureau credit monitoring and a range of identity alerts, including dark web monitoring, ID verification, USPS address change notifications, and monitoring of telco and utility accounts. All plans include automatic data broker removal.
- LifeLock Advanced (Individual): Adds three-bureau credit monitoring, higher reimbursement limits (up to $1.2 million), scam support, and up to $5,000 in scam reimbursement.
- LifeLock Total (Individual): The $3 million coverage for identity theft makes this plan the most comprehensive. It includes extensive monitoring for investments, social media, home title, and financial transactions, along with three-bureau credit monitoring and up to $10,000 in scam reimbursement.
- LifeLock Advanced (Family): The only family plan tier, covering two adults and up to 10 children. Each adult receives the same coverage as the individual Advanced plan.
LifeLock offers a money-back guarantee. You can receive a refund within 14 days for a monthly subscription or 60 days for an annual subscription. You can also try LifeLock free for 30 days.
Which identity theft protection has the better features?
LifeLock offers far more monitoring features and insurance coverage than OmniWatch. Let's look at the details.
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Our Pick |
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| Social Security number monitoring | ||
| Financial activity alerts | ||
| Credit monitoring | ||
| Credit reports | Yes — TransUnion, Equifax, Experian | Yes — TransUnion, Equifax, Experian |
| Credit score | Yes — VantageScore | |
| Credit lock | ||
| Identity theft insurance | Up to $2 million | Up to $3 million |
| Dark web monitoring | ||
| Social media monitoring | ||
| Home title monitoring | ||
| USPS address change alerts | ||
| Automatic data broker removal | Yes — all plans | |
| Scam reimbursement | Up to $50,000 (Elite & Family plans) | Up to $5,000 (Advanced) / $10,000 (Total) |
| Learn more | Get OmniWatch | Get LifeLock |
OmniWatch includes additional security tools, such as a VPN and antivirus protection on all plans. With LifeLock, antivirus and VPN are available through a separate Norton 360 bundle.
LifeLock offers slightly more insurance coverage at a maximum of $3 million. However, if you compare entry-level plans, OmniWatch's Standard plan offers more identity theft insurance at $2 million, compared to LifeLock Core's $1.05 million.
One notable addition to all LifeLock plans is automatic data broker removal. LifeLock regularly scans for your information across the largest data broker and people-search sites, then handles removal requests automatically — a feature OmniWatch does not currently offer.
But what makes LifeLock stand out is the number of monitoring features it offers. OmniWatch is limited to the dark web, home titles, and payday loans. LifeLock offers all that and also monitors:
- 401K and investments
- Bank accounts
- Buy now, pay later
- Criminal records
- Financial transactions
- ID verification
- Phone takeover
- Sex offender registry reports
- Social media (all plans)
- Telco and utility
- USPS address change
LifeLock Advanced and Total also include dedicated scam support: a 24/7 virtual assistant to help identify scams in real time, expert recovery support, and reimbursement of up to $5,000 (Advanced) or $10,000 (Total) for eligible scam-related losses.
An extensive monitoring system can quickly detect any red flags that would show a compromised identity. Faster fraud notifications enable you to take action quickly and mitigate the damage.
Which identity theft protection service is more secure?
LifeLock is more secure than OmniWatch because it shares only essential personal information with third parties.
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Our Pick |
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| Collects data | ||
| Shares data with third parties | Minimal | |
| Learn more | Get OmniWatch | Get LifeLock |
Identity theft protection services store your personal data (like Social Security numbers, bank account information, and date of birth). Identity theft protection companies need this data to monitor for identity theft, and we want a protection service that's secure before handing over sensitive personal information.
Some data collection and sharing is reasonable, such as to gain access to your credit reports. But sharing private data with third parties for marketing purposes is a drawback.
OmniWatch states that it may share your personal information with advertisers and other third parties for advertising purposes. However, as we explain in our review, OmniWatch is notably transparent about its data collection practices, and this kind of data sharing is common among identity theft protection services.
It's worth noting that LifeLock also shares data with advertising partners and other third parties for certain purposes, though you can opt out via the privacy settings link in the Norton footer. Neither service is entirely hands-off with your data, but LifeLock imposes stricter limits on how it's used.
Meanwhile, LifeLock follows the California Consumer Privacy Act (CCPA). It doesn't sell or disclose your personal information for purposes that fall outside the CCPA.
Which identity theft protection has better compatibility and customer support?
LifeLock offers better customer support options.
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Our Pick |
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| Android | ||
| iOS | ||
| Dedicated restoration specialists | ||
| Lost wallet remediation | ||
| 24/7 customer support | Yes (for identity restoration agents only) | |
| Customer support options | Help center, online form, email, phone | Help center, phone, live chat |
| Learn more | Get OmniWatch | Get LifeLock |
LifeLock and OmniWatch both have apps for Android and iOS. It makes it easier to check on your account without having to use a web-based portal. Our hands-on testing revealed that both providers have easy-to-use interfaces.
Additionally, both LifeLock and OmniWatch offer lost wallet remediation. The service can help you replace credit cards and identity cards if your wallet is lost or stolen. When theft happens, identity restoration agents can help when someone steals your identity.
In terms of customer support, OmniWatch has identity restoration agents available 24/7. For other issues, you can call or email from Monday to Friday, 7 AM to 4 PM PST.
LifeLock offers true 24/7 customer support. You can contact customer support via live chat or phone. Our live chat experience was slow, but the customer representative was helpful and answered our questions.
Top alternatives
LifeLock and OmniWatch are two of the best identity theft protection services we've tested. But if you're looking to include multiple adults and children, we'd recommend Aura.
Here's a snapshot of how LifeLock and OmniWatch compare to Aura:
| Service | ![]() OmniWatch |
![]() Aura |
![]() LifeLock |
| Best for | Best for scam protection | Best overall identity theft protection | Best for online identity monitoring |
| Price | Starts at $7.99/mo | Starts at $9.00/mo | Starts at $10.42/mo |
| # of people covered | 1 - 2 adults | 1 - 5 adults, unlimited children | 1 - 2 adults, up to 10 children |
| Types of identity monitoring | SSN, identity, dark web | Identity and SSN, account breach, home and auto title, criminal and court records | Identity and SSN, dark web, phone takeover, home title, social media |
| ID theft insurance | Up to $2 million | Up to $1 million per adult | Up to $1.05 million through $3 million, depending on plan |
| Credit monitoring | |||
| Identity restoration services | Yes, including U.S.-based scam resolution specialists and 24/7 dedicated identity restoration agents | Yes, including white glove fraud resolution, a custom recovery plan, and 24/7 access to U.S.-based fraud resolution specialists | Yes, including access to U.S.-based personal restoration specialists |
| Details | Get OmniWatch | Get Aura | Get LifeLock |
For more information, check out our in-depth comparisons:
OmniWatch vs. LifeLock: Which is better?
LifeLock edged out OmniWatch in every category.
| Category |
|
Our Pick |
| Value | ||
| Features | ||
| Privacy and security | ||
| User experience | ||
| Learn more | Get OmniWatch | Get LifeLock |
We think LifeLock is the better identity theft protection service here. LifeLock features extensive monitoring, offers high insurance coverage, includes automatic data broker removal on all plans, and doesn't share your data for marketing purposes beyond what's necessary. The cherry on top is that it also offers 24/7 customer support.
Even still, OmniWatch may be worth it if you are looking for basic identity theft protection that offers above-average coverage — particularly its $2 million base insurance, which exceeds LifeLock's Core plan.
FAQs
Is OmniWatch a legitimate company?
OmniWatch is a legitimate company that was established in 2023. It has an A- rating with the Better Business Bureau (BBB). We also conducted hands-on testing to check OmniWatch’s quality. We concluded that it is a reputable identity theft protection service.
How much does OmniWatch cost?
OmniWatch ranges from $7.99-$29.99/mo on a subscription basis. Learn more in our OmniWatch price guide.
Is there a better company than LifeLock?
LifeLock is one of the best identity theft protection services. Other options include Aura, Identity Guard, and IDShield. Norton LifeLock is best suited for extensive monitoring, but factors such as family coverage, budget, and security tools may sway you to consider other providers like Aura.


