AllAboutCookies.org - FAQ Section

What are Web Beacons, otherwise known as Web Bugs, and how do the work?

A web beacon is a clear picture file used to keep track of your navigation through a single website or a series of websites. Web beacons also go by the name of web bugs and are normally used by websites that use third party traffic monitoring and tracking services. Web beacons might be used in connection with cookies to gain an understanding of how a website's users navigate through and process the content contained in that website.See how Beacons work in this slide show

One example of web beacon usage is when a company that owns a collection of websites uses beacons to track how users travel among the websites within the company's network. This information might lead them to make network browsing more efficient and easier.

What are Web Beacons, otherwise known as Web Bugs, and how do the work?

A web beacon is a transparent image file used to monitor your journey around a single website or collection of sites. They are also referred to as web bugs and are commonly used by sites that hire third-party services to monitor traffic. They may be used in association with cookies to understand how visitors interact with the pages and content on the pages of a web site.

For example a company owning a network of sites may use web beacons to count and recognise users travelling around its network. Being able to recognise you enables the site owner to personalise your visit and make it more user friendly.

For additional facts about web beacons or bugs, please click here

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