Aura vs. LifeLock 2025: Robust Features vs. Maximum Insurance Premiums

Both Aura and LifeLock are two of the best identity theft protection services we've tested, but Aura identity theft protection wins this head-to-head matchup. It offers customers a variety of digital security tools, including a password manager, antivirus software, VPN, data removal services, online privacy features, and parental controls, all bundled into a single service. The pricing structure is straightforward and can be scaled according to the number of people you want to protect. 

LifeLock identity theft protection comes from Norton, a trusted security name with decades of experience. LifeLock stands out for its extensive identity theft insurance coverage, which can range from $1.05 million to $3 million, depending on the plan you choose. LifeLock boasts robust identity monitoring, but you have to pay for the top-tier plan to unlock all the services.

We've vetted and tested the best ID theft services available and now compare these two identity theft protection services side by side to help you pick the right protection. 

Aura vs. LifeLock review at a glance

Both identity theft protection services offer identity theft protection basics, like monitoring services and online security (to keep you aware of hackers and identity thieves), dark web monitoring, and other digital security woes.

Aura shines for its extensive cybersecurity products, offering an antivirus, VPN, password manager, safe browsing tools, parental controls, and more, while LifeLock offers some of the highest insurance coverage we've seen.

• Aura: Best value
• LifeLock: Best for insurance premiums

Aura vs. LifeLock compared

	Best overall
Star rating	4.8 AllAboutCookies writers and editors score products based on a number of objective features as well as our expert editorial assessment. Our partners do not influence how we rate products.	4.8 AllAboutCookies writers and editors score products based on a number of objective features as well as our expert editorial assessment. Our partners do not influence how we rate products.
Price	$9.00–$30.00/mo	$7.49–$38.99/mo for first yr
Types of monitoring	Credit, SSN, Home & auto title, Criminal & court records, lost wallet remediation, and more	Identity and SSN, dark web, phone takeover, home title, social media, and more
Credit monitoring	Yes, 3-bureau credit monitoring with all plans	Yes, up to 3-bureau credit monitoring
Identity theft insurance	$1 million per adult with all plans	Up to $3 million per adult with select plans
Identity restoration services
24/7 customer support
Learn more	Get Aura Read Aura Review	Get LifeLock Read LifeLock Review

Aura pros and cons

LifeLock pros and cons

Which identity theft protection is the better value?

	Our Pick
Monthly price range	$9.00–$30.00/mo	$7.49–$38.99/mo for first yr
Best value plan	Aura Individual for $9.00/mo (billed annually)	LifeLock Advantage Individual for $14.99/mo for first yr (billed annually)
Family plan	Aura Family for $25.00/mo (billed annually)	LifeLock Standard for Family with Kids for $18.49/mo for first yr (billed annually)
Money-back guarantee	Yes, 60 days	Yes, 60 days
Learn more	Get Aura Read Aura Review	Get LifeLock Read LifeLock Review

Aura plans

Aura offers a 14-day free trial with a 60-day money-back guarantee. To sign up for this trial, you’ll need to input a payment method: either a credit/debit card, Apple Pay, or PayPal. We love using services like Apple Pay and PayPal because they make canceling easier, but you can also use your card.

Aura’s plans are relatively simple because most online security features are available across all levels. The only real difference, other than increased storage and devices, is the addition of parental controls on the Family plan. Otherwise, Aura offers its identity theft protection features to all customers.

• Aura Individual: This plan provides all features available for adults, including $1 million in identity theft insurance, a cloud storage vault (1GB), online and device security for up to 10 devices, a privacy assistant, and more.
• Aura Couple: The Couple plan provides all features available in the Individual plan but doubles insurance premiums to $2 million ($1 million per adult), cloud storage increases to 2 GB, and online and device security increases to up to 20 devices.
• Aura Family: This tier provides all features available in the Individual and Couples plans, increases insurance to $5 million ($1 million per adult), cloud storage to 5 GB, and online and device protection to 50 devices. It also includes parental control features like spam call and message protection, safe gaming with cyberbullying alerts, and child identity protection with the ability to freeze children’s social security numbers.

Aura offers antivirus software on all of its plans to protect against malware. It also offers protection for unlimited children and three-bureau credit monitoring. Although it offers less insurance coverage for identity restoration than LifeLock, its lower-priced plans include more identity theft protection features to help anyone avoid becoming a victim of identity theft.

LifeLock plans

LifeLock is a little more confusing and may require you to compare a few plans side by side. It offers nine plans: Standard, Advantage, and Ultimate Plus, and each plan is customized in individual, couple, or family tiers.

Depending on the identity theft protection features you need, you may have to pay more, even as an individual, just to get your credit score. LifeLock does offer a 30-day trial and a 60-day money-back guarantee. Similar to Aura, you’ll need a payment method to begin your trial.

• LifeLock Standard: The Standard plan comes with one-bureau credit monitoring, identity and Social Security number (SSN) alerts, and $1,050,000 in identity theft insurance and remediation reimbursement costs.
• LifeLock Advantage: The Advantage plan offers all features included in the Standard plan but adds identity lock, phone takeover monitoring, criminal alerts with your name, and buy now pay later alerts.
• LifeLock Ultimate Plus: The Ultimate Plus plan offers all features included in the Standard and Advantage plans but adds daily credit scores, annual three-bureau credit reports, investment account alerts, home title monitoring, and social media account monitoring.

The family version of each of these plans includes special features for children’s identity theft protection. If you want parental controls, however, you’ll have to purchase a different Norton 360 plan that includes LifeLock and Norton antivirus. The first year of Norton LifeLock offers identity fraud monitoring at a lower cost, while renewal pricing can jump to nearly double for some plans.

Which identity theft protection has the better features?

Feature	Our Pick
Social Security Number monitoring
Financial activity alerts
Credit monitoring	Yes, 3-bureau credit monitoring with all plans	Yes, up to 3-bureau credit monitoring
Credit reports	Yes — Experian, TransUnion, Equifax (with all plans)	Yes — Experian, TransUnion, Equifax (with select plans)
Credit score	Yes, VantageScore	Yes, VantageScore
Credit lock	Yes, Experian (with all plans)	Yes, TransUnion (with select plans)
Identity theft insurance	$1 million per adult (with all plans)	Up to $3 million per adult (with select plans)
Dark web monitoring
Social media account alerts
Home & auto title monitoring
USPS address change alerts
Parental controls	Yes, with Aura Family plan	Not included with LifeLock plans
Learn more	Get Aura Read Aura Review	Get LifeLock Read LifeLock Review

Aura and LifeLock are neck and neck in terms of identity theft protection features, with the exception of social media account fraud alerts, parental controls, and insurance payouts. LifeLock offers social media fraud alerts, but Aura doesn’t have an equivalent available.

Aura offers parental controls built into its product, while LifeLock sells Norton Family separately or as part of a much larger Norton 360 package. Although we like Norton Family better overall, Aura offers child identity protection with Aura Family, whereas LifeLock doesn't. 

Since identity theft losses can be substantial, Norton’s up to $3 million in remediation assistance is generous but is only offered on its most expensive plan. Aura’s $1 million in insurance is standard across the industry and would likely cover what you need.

When comparing the two products, we prioritize parental controls over social media fraud alerts. Perhaps it’s because we don’t use social media as much. Maybe it’s also that we see paying for parental controls in addition to Norton’s higher prices as a waste. Either way, for us, Aura definitely has the better offer when it comes to features with respect to pricing.

People without kids or influencers who rely on their social media as their job may feel differently, but even then, we think Aura offers a more reasonably priced product for the features you get. If you’re considering the overall price, Aura starts lower and renews at a lower rate. This isn’t an instance of “you get what you pay for” because Aura is powerful and secure.

Which identity theft protection is more secure?

Identity theft protection services are privy to a lot of your personal data. It can be a nerve-wracking amount of information you offer, so you want to make sure the service you’re using is protecting your data.

We took a look at Aura and LifeLock to see if your data is protected by two-factor authentication (2FA), if either service collects that information internally, and if it’s sold or given to a third party. You shouldn’t have to worry about additional security and potential scams and spam while you’re working to protect your identity.

Aura vs. LifeLock data security

Encryption	AES-256 and TLS 1.2 or higher	AES-256
Two-factor authentication
Collects data	Minimal	Minimal
Shares data with third parties
Learn more	Get Aura Read Aura Review	Get LifeLock Read LifeLock Review

Aura and LifeLock both offer robust encryption protocols and two-factor authentication, ensuring your data remains secure. Although both companies share data with third parties, the data sharing is minimal. This means that data is shared for operational purposes and not sold to third parties for marketing purposes. For example, if you want to enable financial account monitoring, you need to connect your bank accounts. To do so, Aura would need to share your data with Plaid (with your consent) to offer that identity protection service. 

Which identity theft protection has the better compatibility and customer support?

Platform	Our Pick
Windows
macOS
Android
iOS
Dedicated restoration specialist
Lost wallet remediation
24/7 customer support
Customer support options	Chat, phone, online guides	Chat, phone, online guides
Learn more	Get Aura Read Aura Review	Get LifeLock Read LifeLock Review

Aura and LifeLock both offer web-based portals, so you don’t have to worry about being able to log in on your device via an app. Aura’s mobile apps for device security work on all operating systems, but you’ll only get the VPN and not the antivirus on iOS. (However, a lot of security apps aren't iOS compatible because of Apple's built-in security features.)

LifeLock offers its service on the Big Four (Windows, Mac, Android, iOS) as well. However, you’ll need to purchase a VPN and antivirus separately as they aren’t included with any LifeLock plans, not even LifeLock Ultimate. Norton does offer antivirus packages that include LifeLock, but they are more expensive.

Both services offer 24/7 support via support guides, as well as a phone number you can call. The 24/7 support via phone appears to be more geared towards assisting with an identity theft complaint and less towards general troubleshooting. For that, it’s suggested you reach out to the chat boxes.

LifeLock's chat is available 24/7, while Aura's chat is only available Monday through Friday, from 9 a.m. to 6 p.m. EST. If your preferred support is via chat, you will likely prefer LifeLock. 

FAQs

Aura vs. LifeLock: Which is better?

Aura is the better service because it offers the best value and is the ultimate "set-and-forget" digital protection service. With Aura, you get all the core identity monitoring features, including three-bureau credit monitoring and online security software, with all plans. With competitors like Norton LifeLock, you need to pay more premiums to unlock the complete service. 

LifeLock is part of the Norton family, and Norton has long been a leading name in security. Unfortunately, that also means Norton has a wide variety of products that all cost enough to make you second-guess whether or not they fit your monthly budget. Aura decided to include all of these in a single service.

Aura and LifeLock alternatives

If you’re looking for the best identity theft protection services, we think Aura and LifeLock are the top choices. However, they come with a premium price tag. If you want robust identity monitoring services without a complete digital privacy and security suite, there are more budget-friendly alternatives we've tested. 

Identity theft can be a nightmare to resolve, which is why identity theft protection services are worth it, even if just for the peace of mind.