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Best for Basic Monitoring
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Easy-to-use identity theft protection service
Includes extra features like a password manager
Best for Families
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Has family plans for you and up to 10 family members
Provides identity, credit, financial, dark web, and social media monitoring
If you’re in the market for identity theft protection services — and you should be — then you may have seen Identity Guard or Allstate and wondered if either is right for you.
Identity Guard does offer a lot of features, but it’s more of a basic service compared to the extensive features offered by Allstate. Identity Guard includes credit monitoring, identity theft insurance, data removal, and a variety of other solid features that are useful for protecting you and your family’s personal data.
Allstate, on the other hand, offers such a complete security suite that it covers areas we haven’t seen with a lot of other ID theft protection services. It’s a comprehensive tool for multi-generational families, giving you and your loved ones a variety of protections and additional features, like an elder fraud center and location tracking for devices.
There is so much more each of these services offers, including ID theft insurance, so we’ve thoroughly covered both below.
If you’ve ever wondered if ID theft protection is worth it, consider the last time you needed your car insurance company for coverage or protection. Now imagine similar scenarios, only it’s your bank account or identity that needs protecting. Identity Guard and Allstate both offer services that can help keep you safe in the event of identity theft and so much more. Identity Guard is better for basic monitoring, while Allstate hands you all the bells and whistles to protect your family (including multiple adults).
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| Price | $7.50–$33.33/mo | $9.99–$36.00/mo |
| Identity theft insurance | Up to $1 million | Up to $1 million |
| Credit monitoring | ||
| 3-bureau credit reports | ||
| Credit score | ||
| Identity recovery | ||
| Dark web alerts | ||
| Social media account alerts | ||
| Learn more | Get Identity Guard | Get Allstate Identity Protection |
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Best Value | |
| Paid monthly | $7.50–$33.33/mo | $9.99–$36.00/mo |
| Best value plan | Ultra for $25.00/mo | Blue for $19.00/mo |
| Identity theft insurance | Up to $1 million | Up to $1 million |
| Learn more | Get Identity Guard | Get Allstate Identity Protection |
Identity Guard offers competitive pricing and has plans for individuals and families. It offers a 60-day money-back guarantee on annual plans, which means you have the opportunity to test it out for two months before you totally commit to a yearly subscription. Identity Guard offers a lot, but we’d still love to see other monitoring features, like medical ID protection, added to its dashboard.
Allstate offers 30 days free if you want to try its service before committing to a paid plan. Once you do convert to a paid plan, the monthly pricing is comparable to other identity theft protection plans. We were impressed by the list of advanced features, including an elder fraud center and ghosting identity fraud protection.
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Our Pick
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| Credit monitoring | ||
| Financial activity alerts | ||
| 3-bureau credit reports | Yes — Experian, Equifax, TransUnion | Yes — Experian, Equifax, TransUnion |
| Credit score | ||
| FICO score | ||
| Credit lock and freeze | ||
| Identity recovery | ||
| Dark web alerts | ||
| Social media account alerts | ||
| Social Security Number monitoring | ||
| Home title monitoring | ||
| Address change alerts | ||
| Learn more | Get Identity Guard | Get Allstate Identity Protection |
It’s hard to compare Identity Guard to Allstate because Allstate has so many more advanced features, including a firewall, location tracking, and a content hub that educates users about scams. Identity Guard does offer solid protection for a less expensive starting price, but Allstate’s plans aren’t really that expensive. Both protect against identity theft losses, which is the overall goal of any of these services.
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Another thing Allstate offers is the ability to cover multiple family members of different ages. While Identity Guard restricts its plans to two adults and children, you can cover more than two adults with any Allstate plan. This is beneficial if you have a multi-generational household.
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Overall, Identity Guard just doesn’t offer as much as Allstate does. If you’re looking for basic protection, Identity Guard is a solid choice. For those wanting to cover all of their bases, including device protection, Allstate has pretty much anything you could ask for in an ID theft protection service.
You give a lot of data to an identity theft protection service when you sign up. If you’re offering that much, you should feel confident knowing your personal information is going to be protected. Two-factor authentication (2FA) can help protect your information from credentials theft, while a service that doesn’t share data reduces the amount of spam you receive.
Our Pick |
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| Two-factor authentication | ||
| Multi-factor authentication | ||
| Collects data | ||
| Shares data with third parties | ||
| Learn more | Get Identity Guard | Get Allstate Identity Protection |
Identity Guard does include multi-factor authentication (MFA) in addition to two-factor authentication (2FA), which are both increased security measures that help keep your account secure. Identity Guard collects and shares your personally identifiable information with third parties, which is not a practice we love.
It was noted in our research that Allstate collects your browsing history, which makes sense if it’s offering advanced web monitoring (still not cool, though). If you don’t have that feature in your plan, it’s a little unnecessary for the service to collect it. Allstate does offer 2FA to protect you from prying eyes, but, like Identity Guard, some of those eyes belong to the service itself.
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Our Pick | |
| Windows | ||
| macOS | ||
| Android | ||
| iOS | ||
| 24/7 customer support | ||
| Customer support options | Phone, email, FAQ | Phone, email, guides, online form submission |
| Learn more | Get Identity Guard | Get Allstate Identity Protection |
In testing, we didn’t have an issue with the interface of either of these services. They both provided us with dashboards that were user-friendly and easy to navigate. Each service offered a variety of customer support options as well.
However, we didn’t have great experiences with either customer support option, to be honest. We always prefer a live chat, and neither of these protection services offers one. We also noted that Allstate failed to respond to our customer service requests until we called to cancel our account. That’s not a great look. Overall, customer service options were not stellar for either of these services.
Allstate is the parent company of InfoArmor after acquiring it in 2018. The InfoArmor acquisition was Allstate’s first foray into the world of identity theft protection. InfoArmor also offers PrivacyArmor to companies that want to extend identity theft protection to their employees.
There are a lot of differences between InfoArmor and Identity Guard. Each is a separate identity theft protection service with different features and functionalities. InfoArmor and Identity Guard are owned by different companies and have different standards for data collection, privacy, and which features are prioritized.
Yes, Identity Guard is owned by the same company that owns Aura identity theft protection. Both companies are legitimate, well-respected identity theft protection services. Having tested Identity Guard ourselves for several months, we can attest to its validity and effectiveness. If you’re interested in how these two identity theft protection companies compare, check out our Aura vs. Identity Guard review.
We consider Aura to be one of the best identity theft protection services due to its advanced features, parental controls, and the fact that it’s never been hacked. Aura is a leader in this area and worth checking out if you’re serious about protecting your identity.
Usually, we’re pretty torn about which service is better than the other, but Allstate is definitely the winner here. It offers so many options and has way more protection than Identity Guard. Identity Guard is a secure service, and if all the bells and whistles of Allstate aren’t for you, you should consider it. If you’re looking to comprehensively cover your entire family, however, you should go with Allstate.
We’ve created a comprehensive identity theft and credit monitoring guide to help you determine what the best features are for this service. While we believe identity theft protection services are personal, Allstate ticks most of the boxes for what you should look for in a plan. Whatever you decide, make sure you’re using some sort of protection. With identity thefts on the rise, you’ll want to ensure you aren’t the next victim.
Has family plans for you and up to 10 family members
Provides identity, credit, financial, dark web, and social media monitoring
If you’re looking for the best identity theft protection service and neither IdentityGuard nor Allstate fits your needs, try one of these. We’ve tested them individually and are excited about the variety of features offered, like parental controls or coverage for an unlimited number of children.
Excellent identity theft protection service
Includes a password manager and VPN
Robust tools for children’s security
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