All About Cookies Resource - Interactive Advertising Bureau UK (IAB) Logo
Jargon Buster IAB News Creative Showcase FAQs Feedback Home
 
What can I do to   manage cookies stored   on my computer?

What can I do to stop   cookies being installed   on my browser?

I like to control which   cookies are being set on   my browser, but the   alerts are rather   annoying - is there   anyway that I can stop   them?

What is an Opt-Out   cookie?



Manage Cookies




What is an Opt-Out cookie?

These are essentially cookies used to avoid cookies. Accepting an opt-out cookie blocks future cookies being installed on your browser by a particular website server or advertiser. It essentially lets you declare that you do not wish to participate in targeted ad delivery, profiling or otherwise have your web browsing tracked. An opt-out cookie will only block cookies from a particular server and is not a generic tool to block cookies from any site you visit. However, you can manage cookies via your browser settings.

The major third party ad serving companies offer web users the ability to accept an opt-out cookie - for more information please click on www.networkadvertising.org. This site provides a one-stop shop for accepting opt-out cookies.